Buyer Power Is The First Force - 887 Words

Buyer power is the first force from Michael Porter’s Five Forces. Buyer power is high when buyers have many choices from which to buy and low when their choices are few. Any industry would want to lower buyer power to create more of a competitive advantage. When buyers have less to choose from its makes it more likely to have a chance of having your particular company chosen. Any group or company can be the first to do something but soon another will follow suit. The reason a company was chosen is because of a new innovative form to deliver a particular item or service. When another company creates something similar, competitive advantage has been lost. The movie rental industry has changed vastly throughout the years. Blockbuster was the driving force in movie renting now Redbox and Netflix are leading the game. Netflix was the first person to provide movie rentals online, of course now Google Play YouTube, Apple, and Amazon provide that service as well. Supplier power is the second force; supplier power is high when buyers have few choices from which to buy, and low when their choices are too many. A supplier organization wants to be high and wants buyer power to be low. There are many ways a supplier can decide whether their going to be high power or low power. One way they create high supplier power is they obtain patents and trademarks, to prevent duplication of tools. Netflix has over fifty patents and grants ensuring that other companies will not offer otherShow MoreRelatedPorters Five Forces Analysis1024 Words   |  5 Pagesmethodology called the Porter’s Five Forces Analysis. In his book Competitive Strategy, Harvard professor Michael Porter describes five forces affecting the profitability of companies. These are the five forces he noted: 1. Intensity of rivalry amongst existing competitors 2. Threat of entry by new competitors 3. Pressure from substitute products 4. Bargaining power of buyers (customers) 5. Bargaining power of suppliers These five forces, taken together, give us insightRead MoreThe Usefulness And Limitation Of Porter s Five Forces Framework1523 Words   |  7 Pages The usefulness and limitation of Porter’s Five Forces Framework Introduction Porter’s five forces is a framework, which was developed by Michael Porter of Harvard Business School in 1979, was widely used in different industries for structural analysis and corporate strategy formulation (Wu, 2012). Porter’s five forces model is considered to be a basic idea to analyze the rules of competition in an industry and stress the importantRead MoreThe Usefulness And Limitation Of Porter s Five Forces Framework1445 Words   |  6 PagesThe usefulness and limitation of Porter’s Five Forces Framework Introduction Porter’s five forces is a framework, which was developed by Michael Porter of Harvard Business School in 1979, was widely used in different industries for structural analysis and corporate strategy formulation (Wu, 2012). Porter’s five forces model is considered to be a basic idea to analyze the rules of competition in an industry and stress the important elements for the purpose of achieving a long-termRead MorePorters Five Forces : Strategic Forces1373 Words   |  6 PagesPorter’s Five Forces Entrepreneurs who are ready to start their business today might need to take a second and gather industry information in regards to profitability together before taking a plunge into their chosen industry. Professor Michael Porter developed has developed five competitive forces that if applied to the selected industry the framework will determine profitability. Any change among one of the forces will have an impact on the overall profitability of the company. We will describeRead MoreThe Usefulness And Limitation Of Porter s Five Forces Framework1498 Words   |  6 Pages I The usefulness and limitation of Porter’s Five Forces Framework Introduction Porter’s five forces is a framework, which was developed by Michael Porter of Harvard Business School in 1979, was widely used in different industries for structural analysis and corporate strategy formulation (Wu, 2012). Porter’s five forces model is considered to be a basic idea to analyze the rules of competition in an industry and stress the important elements for the purposeRead MoreCase Study: Harley-Davidson, Inc.: Troubled Times Increase H-D’s Reliance on International Sales.857 Words   |  4 Pagesand high price. 2. What does a Porter’s five forces analysis reveal about the strategies H-D has employed in recent years? Answer: Force 1: The Degree of Rivalry The intensity of rivalry, which is the most obvious of the five forces in an industry, helps determine the extent to which the value created by an industry will be dissipated through head-to-head competition. The most valuable contribution of Porters â€Å"five forces† framework in this issue may be its suggestion thatRead MoreAnalysis Of Porter s Five Forces1531 Words   |  7 PagesBusiness School student introduced five key forces that determined the essential appeal of a business sector in a long run (Schachter, 2012). Porter’s Five Forces is a framework that analyzes and identifies strategy of an industry, and also determines the weakness and strength of an industry, where the activities of the competitors also involved. Porter’s Five Forces is cover understanding strategy of bargaining power of supplier, bargaining power of buyer, competitive rivalry, threat of substitutionRead MoreThe Five Competitive Forces Model Of Competition907 Words   |  4 Pagesc ompetitive forces that comprise the five-forces model of competition are, competitive pressures stemming from †¢ Buyer bargaining power †¢ Pressures coming from companies in other industries to win buyers over to substitute products †¢ Suppliers bargaining power †¢ Associated with the threat of new entrants into the market. †¢ Associated with rivalry among competing sellers to attract customers. This is usually the strongest of the five competitive forces. Buyer Bargaining Power Buyers (customers)Read MoreHow Competitive Forces Shape Strategy856 Words   |  4 PagesMichael E. Porter, associate professor published the article titled â€Å"How Competitive Forces shape Strategy† in Harvard Business Review in 1979. This article is retitled as â€Å"The Five Competitive Forces That Shape Strategy† and published in Harvard Business Review in 2008. Michael E. Porter developed the model of Five Competitive Forces which is defined as â€Å"Competitive Strategy – Techniques for Analyzing Industries and Competitors†. It has become a main device for analyzing an organizations structureRead MoreThe Five Forces Model Framework1484 Words   |  6 PagesThe Five Forces model is a framework for analyzing the competitive environment in which a company works and therefore determining its profit potential. (The Economic Times) The framework is a tool designed by Michael Porter, which states that there are four separate forces: â€Å"The Threat o f Entry†; â€Å"Supplier power†; â€Å"Buyer power†; â€Å"Threat of substitutes† and the â€Å"Degree of Rivalry.† (Porter’s Five Forces) This model can assist both new and existing companies in determining the profitability of a new

The Black Death Of The Bubonic Plague - 1659 Words

The research topic I have chosen to do my paper on is the â€Å"Black Death† which is also referred to as â€Å"the bubonic plague†. Medieval people also referred to it as â€Å"the blue sickness†, â€Å"pestilence† and â€Å"the Great Mortality†. The Black Death was an epidemic from 1343 – 1353, it came to Europe via trading ships after a long journey through the Black Sea. The plague originated in Eastern Asia and worked its way via the trade ships into Western, Europe. The vessels were crammed full of rats and fleas that they believe were carrying this disease. When the people came to the docks to see the ships much to their surprise and shock most of the sailors aboard the ships were dead or critically ill. The few sailors that were still alive were terrified and in horrific pain. They had strange black boils that oozed blood and pus all over their bodies, thus how the disease got its name â€Å"Black Death†. The ships were ordered to leave the harbor immediately but it was too late, the plague had already spread. Over a five year span the plague killed more than 20 million people in Europe and close to one-third of Europe’s population. The symptoms began with the black boils and then other symptoms followed such as fever, chills, vomiting, diarrhea, terrible aches and pains and ultimately death. The Black Death was terrifyingly contagious, just the touch of the clothes someone infected was wearing could contaminate you. The disease was also terrifyingly efficient and horriblyShow MoreRelatedThe Black Death Of The Bubonic Plague1304 Words   |  6 PagesThe Black Death The Black Death also known as the Bubonic plague was a deadly disease that swept through Europe in the late 1340s to the early 1350s, wiping out over twenty five to forty million people. It is called the Black Death because when victims got sick, they developed massive bulges on their bodies that turned purple and black. The bubonic plague originated in the arid plains of Central Asia, where it then travelled along the Silk Road, reaching Crimea by 1343. From there, it was most likelyRead MoreThe Black Death And The Bubonic Plague1949 Words   |  8 PagesPursell The Black Death Reassessed What really happened to Europe during Black Death? For years, the accepted version of the event has been that a plague from the East, carried by rodents who were infected by fleas, traveled by trade routes and subsequently infected Europeans. The name of this plague is infamously known as the Bubonic Plague; it’s said to have claimed the lives of a third of the continent’s populatio n. Not everyone accepts the prominent version of this event though. In this essayRead MoreThe Black Death And The Bubonic Plague892 Words   |  4 PagesThe Black Death or the bubonic plague was one of the most devastating pandemics in human history, resulting in the deaths of an estimated 75 to 200 million people and peaking in Europe in the years 1346–53. The black death first appeared in Europe in 1347 in Sicily, the disease was most likely brought to Europe on a ship that had been trading on the black sea. The black plague was carried by flea-infested rodents and spread rapidly. Almost half of Europe was killed by the bubonic plague. So muchRead MoreThe Black Death : The Bubonic Plague Of The Thirteen Thousands Swept Through Europe Essay1298 Words   |  6 PagesTaylor Hurst Dr. Reedy College English 13 October 2016 The Black Death The bubonic plague of the thirteen hundreds swept through Europe, claiming the lives of one-third of its population in merely three years. This was the most horrific epidemic the world has seen to date. Poor sanitation practices, improper burial of corpses, and insufficient systems for waste removal were important factors in allowing the plague to manifest (Byrne 31). Infected fleas and rats, brought by trade ships and theRead MoreBubonic Plague766 Words   |  4 PagesI. Thesis Statement: The symptoms of the bubonic plague spread rapidly causing outbreaks and identifying the need for modern science to deal with epidemics. II. Topic Sentence: The bubonic plague or otherwise known as the black plague spread extremely fast and there were many symptoms of the disease. A. There are many initial symptoms and symptoms before death of the black plague. â€Å"The Bubonic Plague† E medicine. 24 December 2004. http://www.emedicine.com/emerg/topic428.htm , Velendzas, DemetresRead MoreThe Black Death Essay1196 Words   |  5 Pagescircle and then falling down. The nursery rhyme refers to the Black Death, one of the worst plagues of all time (Schladweller). Known as infectious diseases that spread quickly and kill countless people, plagues have had a tremendous affect on people around the world since the beginning of time. The Black Death, also known as the bubonic plague, is a contagious bacterial infection that has killed millions of people. With the bubonic plague brutally killing one fourth of Europe in the 14th century andRead MoreBubonic Plague1154 Words   |  5 PagesBubonic plague is believed to have brought the Byzantine empire to its knees in the 6th century. This is the first ever documented record of bubonic plague in human history. B ut the fact that bubonic plague continues to afflict human population even today is a matter of concern. Your bubonic plague research paper would revolve around the premise of it being a deadly disease, but we assure you that we won’t scare you by the facts. Bubonic plague is typically differentiated from other infections becauseRead MoreThe Black Death And The Plague Outbreak1331 Words   |  6 Pagesoutbreaks in history was the plague outbreak which peaked in 1346 to 1353, in Europe, commonly known as the Black Death. This plague outbreak was extremely deadly and killed 30-60% of the European population at the time of the outbreak. The outbreak is commonly believed to have been caused by the bubonic plague, but modern evidence suggests that the Black Death was caused by pneumonic plague, a much more contagious and deadly infection. The Black Death was the second major plague outbreak in history, theRead MoreThe Plague Of Bubonic Plague1714 Words   |  7 Pagescharacteristics. The diffusion, history, and cure are just a couple universal aspects that contribute to the well known, yet unforgiving disease known as the Bubonic Plague. The Bubonic Plague diffused to many people during its time of dominance. To start, the Bubonic Plague is transmitted to other living organisms in a distinct way. The plague bacteria circulates among different populations of certain rodents without causing an excessive amount of rodent die-off (â€Å"Centers for Disease Control andRead MoreQuestions On The Black Death1336 Words   |  6 PagesSTUDIES TERM 4 HISTORY Name: Jemimah Hulme THE BLACK DEATH 1. HOME PAGE Introduction: in a few sentences, summarise What Is the Black Death? (WHAT, WHERE, WHEN, WHO, HOW, WHY) The Black Death, also known as ‘The Bubonic Plague’ was a devastating pandemic in the 14th century, affecting mainly Europe. It was caused by a deadly bacteria, ‘Yersinia Pestis’ that caused large, pus-filled swellings on the victim’s body. In the space of 5 years, the plague spread rapidly and claimed the lives of 25 million

How Organizations Monetize Their Presence On Social Networking Platforms Free Essays

string(53) " generate revenue through Facebook \(Carolyn 2011\)\." Introduction The recent years has seen tremendous changes with the way people communicate and interact. These changes have been driven primarily by the development of social networking platforms such as Facebook, Twitter, Myspace and Linked In among many others. These Web-based â€Å"social networks† have revolutionized the way people network, communicate and interact. We will write a custom essay sample on How Organizations Monetize Their Presence On Social Networking Platforms or any similar topic only for you Order Now Twitter reached a Facebook currently boasts of more than 750 million active users and is predicted to grow twice as large over the coming years (Conroy Narula 2010). Twitter has over 100 million active users. With the advent of technology, it is clear that the world is growing into one ‘global village’ Not only has social media had tremendous impact on the way people communicate and interact, but it has also revolutionized the business world with a vast majority of companies joining social media platforms (Argawal Mital 2009). The proliferation of these media platforms have led to the rise of new business approaches that provide opportunities to organizations to connect and interact with their customers, thereby challenging the traditional approach of marketing. Companies are making the most out of the web 2.0 opportunities with majority of them seeking to enhance customer relationships through these media platforms (ATT 2008). Others are using them for sales and marketing purposes (ATT 2008). Participating in these web-based â€Å"social networks’ has clearly become a business imperative. In this regard, this paper will explore the use of social media as a business tool. In particular, it will examine how organizations monetize their presence on social networking platforms while drawing reference to practical case studies. The paper will examine trends in social networking, applications and challenges of these powerful tools in business. This will include an analysis of the impact of social networks in business transactions. Additionally, the paper will recommend methods and approaches to building relationships with customers that could potentially increase revenues in organizations. Social networking trends and application in business People by nature are social and love to share and interact with others. The proliferation of social media platforms has radically shifted the way people interact and how business is conducted. The advent of technology has made it possible for people to easily communicate and interact across the globe. Social networking is now an important aspect of people’s lives (Gillin 2010). The business domain has not been left behind either. From pure interaction tools to business tools, social media appears to have had a tremendous impact in the business world. Gone are the days when pure-bricks business model would thrive well in the market (Bashar et al 2012). With advances in technology, businesses have learnt to use them to their benefit. Microsoft, Google, Amazon, and eBay are Prime examples of technology driven companies. Given the proliferation of social networking sites, such as Myspace, Linked In, Facebook and twitter, it has become almost impossible to design marketing strategies without taking into consideration these media platforms. Social media has gained prominence and is considered vital for today’s marketing mix. Both the small and big businesses have flocked to these media platforms. Whilst Major brands, such as Virgin and Starbucks, appear to have established their presences in these media platforms, social media adoption seems to be increasing amongst small businesses as well. According to study conducted by the University of Maryland, the rate of adoption among the small enterprises doubled from 12% in 2009 to 24% in 2010 (Rao 2010). The use of social media as a business tool is particularly evident in emerging markets of China, India and Brazil. According to a KPMG report, these countries are 20% more likely to expand their business frontiers into social media than their counterparts in UK, Germany, Australia and Canada (KPMG 2011). This can be attributed to their lower dependence on ‘legal systems’ compared to the developed economies which bind their organizations to their long-established channel strategies. How organizations can monetize their presence in social networking platforms Businesses are targeting social networking sites, such as Facebook and Twitter, as key market surveillance areas given their large user base. This becomes the key source for the businesses to innovate in congruence with the demands for their mutual benefit (Trottier, 2013). Given the popularity of these social networking platforms in various parts of the world, companies seeking to engage the vast and increasingly affluent online audience can use it as a marketing tool. Marketers can use these social networks for customer acquisition, retention and even generating their revenue. Business units such as marketing, sales, and HR can use these powerful tools to stimulate innovation and monetize their presence. Starbucks is a good example of a company which has successfully established its online presence in social media platforms. Having amassed over 35 million Facebook likes, Starbucks is without doubt one of the largest company that has successfully established presence in social media platforms (Smith 2013). One strategy which Starbucks used to attract Facebook users was ‘through deals’. This retailer company offered to give free coffee to the first 30,000 Facebook users that checked in at UK Starbucks stores using their phones (Smith 2013). This went a long way towards increasing the number of followers and ultimately translated to greater returns. Further, Starbucks used these media platforms to communicate with its ever increasing cus tomer base about their favourite products (Smith 2013). Besides just informing their customers about their products via Facebook, Starbucks has also done well by integrating social issues that people care about into their brand. Given Starbucks success in establishing presence in social media platforms, other retailers across all sectors have similarly followed suit, from clothing sellers such as GAP who have amassed 4.6 million likes to general good retailers such as Target, and even to telecom providers and video games stores such as Verizon wireless and GameStop respectively (Smith 2013). Another company that has monetized its presence in Facebook is The New York Jets. In September 2010, the NFL team launched their ultimate Fan social game, the first application to generate revenue through Facebook (Carolyn 2011). You read "How Organizations Monetize Their Presence On Social Networking Platforms" in category "Essay examples" This application allowed Facebook users to predict game scores, root for their teams and to hold a virtual party with fans from different parts of the world. Further, the Jets engage with their fans on a regular basis via twitter. For example, towards the 2011 AFC playoff championship, the Jets advertised a contest for winning tickets to the tournament. The contest was twitter-based and winners were guaranteed free tickets to the 2011 AFC championship game against Pittsburgh Steelers (Carolyn 2011). It is clear that these companies are leveraging social media platforms to generate sales and increase their revenues. Many more businesses have also begun to exploit social networking sites as business tools, offering various deals and discounts through the sites. Whereas the opportunities created by social networking sites are many, success depends on how best to deploy creative skills to achieve the business goals. Creating traffic and brand awareness As a first step to monetizing social media presence, marketers must build their brand awareness and create traffic. Unless the brand is widely recognized such as Apple, it is necessary to develop social media magnetism (Conroy Narula 2010). Social media campaign can be done by word of mouth or advertising through TV commercials. Audience engagement The second step is building audience engagement. Unless marketers successfully engage with the audiences, they will not be able to reap great returns. For the social media campaign to be a success, marketers must effectively engage with the audience through meaningful conversation and by creating great content that raises awareness and increase sales (Carolyn 2011). Online Advertising Once a consistent traffic has been built and the audience have been engaged, then it becomes easy to monetize. The most basic form of monetizing is putting ads on social media sites and adding affiliate advertising links. Marketers can also choose to offer special promotions such as offering discounts exclusively to followers. Dell computers is a good example of a company that offers discounts to its followers. Dell tweets 15% off for any of their computers with special coupon code entered at checkout (Carolyn 2011). Social media has enabled Dell to amaze over 1.6 million followers and generate more than 2 million incremental revenues. Use of applications Companies may also use apps to monetize social media. They can charge a certain fee for the apps or give it freely in order to strengthen customer relationship. â€Å"Gucci Connect† is a quintessential example of a mobile marketing app (McKinsey 2007). The app enables users to watch live runway and to chat live with Facebook and twitter guests via their mobile devises. Setting up an online store on social media Finally, marketers need to set up a shop on Facebook. Companies can list their products and put updates on social media sites. Whereas these strategies should enable the company to monetize themselves on media platforms, most of the benefit has been branding and not actual purchases. However, for products which are inherently social in nature such as DVDs, books, and event tickets, these have translated to greater returns on investments. Challenges with the use of social media as a business tool Social media has certainly impacted on business. While many companies have found significant benefits with these social platforms, some have encountered unexpected risks and challenges along the way. There have been some challenges such as loss of sensitive information, reputational, legal and operational risks, and reduced productivity as a result of time wastage. Whereas there are many remarkable upside to using social media as a business tool, the vast reach of these media platforms also offer a vast uncharted ‘sinkhole’ of risk (Merril et al 2011). The benefits may be outweighed by reputational risks. For example, in 2009 an employee from a national pizza delivery chain was recorded in a video camera tainting a sandwich which was to be delivered to a customer (Merril et al 2011). When the video was posted on YouTube where it drew heavy reaction from millions of viewers across the world. Viewers tweeted the news and in a span of 48 hours, the chain had experienced a change in consumers’ perception from positive to negative. Such embarrassing moments can tarnish the image of the company. Other risks of particular concern include risks pertaining to intellectual property and media risks, security risk and risk pertaining to employment privacy (Stelzner 2013). Company’s security may be breached by malwares downloaded onto their website. Intellectual property risks may arise if employees post other’s information without their permission. Claims can be made against the company under such situations and contractual breach claims may result where the intellectual property belongs to an existing client (Merril et al 2011). Beyond these risks, some companies may face the challenge of integrating social media into their strategies. According to a Harvard Business review survey, 79% of the 2,100 organizations surveyed used social media platform as a business tool (Gullin 2010). The remaining 21% were in the process of launching social media initiatives. However, majority of these organizations pointed out to the challenge of integrating social media into their strategies. A vast majority of them seem to have no formalized social media strategy whereas others appear to struggle with how best to use the different channels. Methods and approaches to building relationships with customers that could potentially increase revenues in organizations A key important aspect that marketers should take into consideration is knowing how to communicate the right message with customers over media (Smith 2013). Most companies often post their updates through social media platforms which enables existing customers to interact with their favourite brand and get updates of their products. Whereas this approach enhances brand visibility and sometimes lead to new-customer acquisition, it often does not convert social media follows to direct sales and hence ends up hurting the bottom line (Smith 2013). A vast majority of online audience are eager to interact with their brands through these media platforms, but for them to engage in a financially meaningful way, marketers must know how best to reach them. Increasing traffic in the corporate page may seem somewhat beneficial, but it does not result in significant return on investment. As opposed to just focusing on increasing traffic, companies should focus on engaging more with the customers, both at the local and personal level. This would enable them to identify customer needs and tailor services and products to meeting those needs. Not only would this increase sales revenue, but it will also build and enhance customer relationship. Conclusion Business today has transformed from the previous pure brick business models to new approaches that utilize social media as business tools. Social media platforms such as Facebook, Twitter, LinkedIn, Myspace and YouTube among many others have become an important gradient in today’s marketing mix. Customers’ buying experience has gone beyond the traditional transactional base to a contemporary conversational tone by connecting with the clients through the various socializing networks like Twitter or Facebook. In response to the changing consumer behaviors, it has become a business imperative to integrate with the social networking sites. These tools offer business with many benefits including customer acquisition, retention and generation of sales revenue. Further, business units such as marketing, sales, and HR can use these powerful tools to stimulate innovation and monetize their presence. Whereas there are many remarkable upside to using social media as a business tool, there are some unexpected risks and challenges as well. These include the loss of sensitive information, reputational, legal and operational risks, and reduced productivity as a result of time wasted. Beyond these risks, some companies may face the challenge of integrating social media into their strategies. In spite of these risks, social media platforms appear to have had tremendous impacts on the business world, given its ubiquity and remarkable ability to attract and retain new customers which ultimately translates to more returns on investment. There is however need for companies to establish a strategy and associated policies that seek to address the pertinent issues. Although these risks and challenges may seem significant, they can be easily managed with forethought and planning. References Agarwal, S., and Mital, M. (2009) â€Å"Focus on Business Practices: An Exploratory Study of Indian University Students’ Use of Social Networking Web Sites: Implications for the Workplace†, Business Communication Quarterly. ATT, (2008). The business impact of social networking. AT T Bashar, A., Ahmad, I. and Wasiq, M., (2012). Effectiveness of social media as a marketing tool: an empirical study. International Journal of Marketing, Financial Services Management Research, vol. 1 (11) Boyd, D. M., Ellison, N. B. (2007). Social Network Sites: Definition, History and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210 – 230. Carolyn, B., (2013). How to monetize social media. Inc. Conroy, P., Narula, A. (2010). A new breed of brand advocates – Social networking redefines consumer engagement. Delloite. Curtis, A. (2011). The brief history of social media. Retrieved fromhttp://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html Gillin, P., (2010). The new conversation: taking social media from talk to action. Harvard Business Review. Harvard Business publishing Hutley, R., (2009). Social networking as a business tool. Cisco IBSG Inc. ISACA, (2010). Social media: business benefits and security, governance and assurance perspectives. ISACA KPMG, (2011). Going social: how businesses are making the most of social media. KPMG International Li, C. Bernoff, J. (2008) Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press. McKinsey. (2007). How companies are marketing Online: A McKinsey Global Survey. McKinsey Merrill, T., Latham, K., Santalesa, R. and Navetta, D., (2011). Social media: the business benefits may be enormous, but can the risks-reputational, legal, operational-be mitigatedInformation Law Group. ACE publishers Oracle, (2012). Is social media transforming your businessOracle Corporation. Smith, B., (2013). Shortsighted social media strategy misses huge revenue opportunity. [Viewed on 27th November 2013] available from http://chainstoreage.com/article/shortsighted-social-media-strategy-misses-huge-revenue-opportunity Stelzner, M.A., (2013). Social media marketing industry report: how marketers are using social media to grow their businesses. Social Media Examiner Trottier, D. (2013) â€Å"The business of Conversations: Market Social Media and Surveillance and Visibility†, First Monday. Vol. 18, pp. 2-4. How to cite How Organizations Monetize Their Presence On Social Networking Platforms, Essay examples

International Journal Engineering Science †Myassignmenthelp.Com

Question: Discuss About The International Journal Engineering Science? Answer: Introducation The client table has ClientID as the primary key and all the information regarding the clients can be acquired from the client table by using the ClientID. Hence the 3NF normalization for the relation is also maintained efficiently. The FullName, State, Street, City PostalCode, Phone and the Level express the transitive dependency for the table and also the data redundancy and the data duplication issues can also be resolved easily by the table. The Functional Dependencies for the Car table is provided below: RegNo Model, Maker, Color, ProducedYear, CarPrice, WarrantyPeriod The Car table has RegNo as the primary key and all the information regarding the clients can be acquired from the client table by using the RegNo. Hence the 3NF normalization for the relation is also maintained efficiently. The Model, Maker, Color, ProducedYear, CarPrice and WarrantyPeriod express the transitive dependency for the table and also the data redundancy and the data duplication issues can also be resolved easily by the table. Interesting procedure that were learnt during the course of this assignment In this assignment the concept was value masking was also learnt. The value masking was required for setting up the constrains in the system. This was used in the case of the registration number of the car. Specific constrains for the car was mentioned in this assignment and hence the value masking provided ample scope to describe the constrains aptly. During the course of this assignment the concepts of Date methods were learnt in this report. The DateAdd() method and the Date() Methods were used in this assignment for fetching the required queries. The assignment had the use of the Date() method in the query number 6 and the method was very efficient in obtaining the data as per the requirement of the assignment. The Now() function available in the system provides the current date and tie for the system. This function was also of great use during the course of the assignment. The most complex task in the assignment The most complex task for the assignment was the setting up the sub report in report. There was a requirement of setting up of an average of the total cost for the services for a car. The average function was not available in the single report and function of average was implemented in the sub report and the sub report was included within the main report. References Gouhar, A., 2017. Database Management System.International Journal of Engineering Science,11766. Nidzwetzki, J.K. and Gting, R.H., 2016.DISTRIBUTED SECONDO: An extensible highly available and scalable database management system. FernUniversitt, Fakultt fr Mathematik und Informatik.